Background : Deliverables
Process deliverables as outlined in the Blueprint:
- • An analysis of the key issues which currently prevent the development of consumer-centric holistic measurement and a priority oriented action plan on how to overcome them. An audit of existing tools, systems and approaches against the principles of holistic measurement is where we’ll start (as outlined in this site)
- • An industry aligned process and framework, inclusive of advertisers, agencies, media and research suppliers and other interested parties to enable broad effective industry collaboration (in full compliance with competition laws) to deliver against the industry needs as previously stated.
- • Clear operating principles and transparent common metrics across the different media act as a basis for interaction on this subject among all elements of the Industry. Unduplicated reach across different media will become a necessity, engagement and relevance will need to be researched.
