Goals
The following are the industry goals as outlined in the Blueprint.
Faster and continuous provision of measurement information. More granular, weekly, data provision will enable marketers and agencies to apply their sophisticated modeling and analyses tools more effectively. Case Study
Large enough sample sizes to measure hard to reach targets and their media consumption accurately and robustly. Case Study
Better linkage of relevant target group descriptions to media measurement capabilities. Today's marketing target group definitions tend to go beyond demographics. The questions used for defining these targets should be asked on a single-source basis in media measurement panels.
Agile, fast, competitive and adaptive systems that can move at the speed of marketing models and evolving connection opportunities like emerging media. The emergence of high leverage communication vehicles and changes in emerging media and marketing models are happening faster than ever before. Measurement needs to accommodate this to stay at the forefront of new developments. Case Study
Passive measurement systems to better reflect holistic consumer communication behavior. Case Study
A standard method and process for measuring and integrating media in the store.
Consistent sources of information - and gain superior insights on multi-media behavior from a better understanding of the relationship between shopping and media usage.
