About the Blueprint : Share/Save/Bookmark

The purpose of the WFA Blueprint is to outline a vision, objectives and recommended actions towards developments of holistic measurement. This site provides supporting case studies and an overview of global progress to date. It is brought to you by the advertisers of the WFA Media Committee. WFA Media Committee WFA Media Committee

Vision :

We know our consumers beyond demographics and get information about them in a very timely manner. We truly understand their multi-media behavior and respect their privacy.

This allows advertisers to reach their target consumers effectively and efficiently at receptive moments, via relevant content that serves consumers’ interests.

Objectives :

Guide the transition of audience measurement in the industry to accommodate the increasingly complex media consumption behavior of consumers.

More accurately anticipate the impact and synergistic effects of media and upgrade and standardize basic metrics so that media options can be compared and be selected with confidence.

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