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Click on a flag to find out about progress in each country

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World Map United Kingdom Germany Japan Australia Brazil USA Poland Italy France

About the map

The map above shows existing, or planned, media-market research initiatives that implement the WFA's Blueprint principles. I.e. they are consumer-centric and holistic (multi-media, with context or other information making possible to estimate effectiveness ‘beyond the exposure’).

Please click on a flag to find out more about each project in relation to:

  • Status & management
  • Methodology
  • What information is collected
  • How the data is published
  • Usage

Please note that this is a live database and remains work in progress which is why there are ‘gaps’ in some areas.