Click on a flag to find out about progress in each country
About the map
The map above shows existing, or planned, media-market research initiatives that implement the WFA's Blueprint principles. I.e. they are consumer-centric and holistic (multi-media, with context or other information making possible to estimate effectiveness ‘beyond the exposure’).
Please click on a flag to find out more about each project in relation to:
- Status & management
- What information is collected
- How the data is published
Please note that this is a live database and remains work in progress which is why there are ‘gaps’ in some areas.